Back-to-School Clothing Sale Calendar: When to Shop for Deals

Buy August basics at peak markdowns, then add fall layers over Labor Day to stretch each clothing dollar.

Buy everyday school basics in August, with the biggest markdowns in the final full week. Hold jeans, sweatshirts and heavier fall layers for Labor Day weekend clearance.

A back-to-school clothing sale calendar is a buying order by clothing type. It matches light basics to August and warm layers to September. Splitting the list this way lowers the total without extra trips.

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Why buy basics in August?

August is the main month for school clothing deals. Deal prices run about 18% lower than in September and October, according to Ben's Bargains in the Ben's Bargains Checkout guide. Focus on items kids will wear right now. Think short-sleeve tops, shorts, socks, plain tees and everyday shoes.

Buy the needed sizes when you see them. Do not buy the whole fall wardrobe yet. Heavier fabrics drop later and crowd the budget early. Leave room for growth spurts and dress-code surprises.

When do markdowns peak?

Discounts build through August and peak in the final full week, especially for clothing and electronics, Consumer Affairs News reports in RobinsPost peak-season analysis. Plan your main trip for that week.

Use the peak for core outfits in current sizes. Try everything on before you keep tags. Exchange quickly while stock is full.

What should wait until September?

RetailMeNot reports fashion averages about 24% off in September, with jeans, sweatshirts and fall layers at 30-50% off, in RetailMeNot's September guide. That is the window for denim, fleece and layered outfits.

Let kids test August outfits for fit and school rules. Then fill gaps with one or two warmer pieces. You avoid paying full price for clothes they rarely wear.

How do tax holidays fit in?

Check your state's tax holiday before you set trip dates. NerdWallet notes Florida's July 20-Aug. 20 holiday exempted clothing and footwear $100 or less per item in NerdWallet's 2026 tax-holiday guide.

Stay under the per-item cap to keep the exemption. Split the list into two trips. Use sizes and school rules to guide each basket: Keep tags on until school starts. You can exchange quickly if fit or rules change.

  • Buy in August peak: tops, shorts, socks, shoes and one week of outfits.
  • Wait for Labor Day: jeans, sweatshirts, jackets and fall layers.
  • Bring both times: size notes, school rules and receipts.

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