Yes, GMA Deals and Steals accessory discounts are legitimate limited-time offers sold through real vendors. Deals and Steals is Good Morning America's shopping segment that links viewers to outside vendor sites for short-term sales.
Its Oct. 10, 2026 clothing and accessories sale advertised savings starting at $13 and up to 63% off brands including Softies and Brouk and Co., according to ABC News / Good Morning America in the GMA clothing and accessories deals page. Those deals are available only while supplies last, with no back orders and no rain checks.
Table of Contents
- Where does your order go?
- How do ordering and shipping work?
- What if your accessory arrives damaged?
- Does 63% off mean the lowest price?
Where does your order go?
Clicking a deal leaves ABC-owned sites and places the order on a vendor's site. That vendor's terms, checkout rules, and customer service apply.
GMA also discloses that ABC and Tory Johnson receive a commission on purchases made through shopping links. Prices may change after publication, so the price you see at checkout controls.
How do ordering and shipping work?
GMA tells shoppers to contact the retailer with product questions before ordering. That step matters for size, material, color, and care details for accessories.
Stated shipping rates apply to the continental U.S. For order help, GMA points buyers to help@gmadeals.com and an ABC Shop support section.
What if your accessory arrives damaged?
Some TV-shop orders are fulfilled or supported through MorningSave. MorningSave says it replaces or refunds items that arrive damaged, defective, or dead on arrival when buyers notify it within 21 days and obtain an RMA, according to the MorningSave warranty and returns policy.
It does not accept returns for buyer's remorse. Health and safety exclusions include perishables, cosmetics and beauty supplies, intimate apparel, cookware, and food-preparation items. Coverage is assigned per deal, such as a stated 90-day warranty.
Does 63% off mean the lowest price?
Not by itself. Federal pricing guidance from the FTC says a former-price reduction is legitimate only when that former price was the actual, regular offering price for a reasonably substantial period, as explained in the FTC pricing guidance on fictitious former prices.
An inflated former price makes the bargain false. For accessories, compare the full cost before buying: If the delivered total beats a trusted seller's current price, buy quickly because quantities are limited. If shipping or a short warranty erases the gap, skip the deal.
- GMA deal price plus shipping and tax
- Warranty length and return limits
- Vendor's current price for the same item elsewhere
- Whether the item is final sale or restocking-fee eligible
